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Hunting & Fishing - Hard & Soft Baits

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Luhr-Jensen 3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-000-2507]
Regular price
$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers...
Luhr-Jensen 3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-000-2511]
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$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers...
Luhr-Jensen 30' Jet Driver - Blue UV Moon Jelly [5540-030-1507]
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$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 2-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-030-2506]
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$9.95
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$9.95
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$10.99
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$9.95
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$9.95
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$10.99
2-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly [5560-000-2509]
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$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 30' Jet Driver - Purple UV Moon Jelly [5540-030-1503]
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$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
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Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
Regular price
$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed,...
Luhr-Jensen 30' Jet Driver - Clear UV Moon Jelly [5540-030-2501]
Regular price
$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 2-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-030-2510]
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$9.95
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$9.95
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$10.99
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$9.95
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$9.95
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$10.99
2-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 20' Jet Driver - Black Moon Jelly [5540-020-2500]
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Luhr-Jensen 20' Jet Driver - Black Moon Jelly [5540-020-2500]
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$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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$11.99
20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed,...
Luhr-Jensen 20' Jet Driver - Purple UV Moon Jelly [5540-020-1503]
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$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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$11.99
20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 20' Jet Driver - Blue UV Moon Jelly [5540-020-1507]
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$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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$11.99
20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Black Silver [VSJ150BLK]
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$16.95
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$16.95
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$19.99
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$16.95
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$16.95
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$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]
-7%
Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]
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$12.95
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$12.95
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$13.99
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$12.95
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$12.95
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$13.99
X-Rap® Twitchin’ Mullet 3-1/8" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Rapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken [SXRTM08EC]
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$12.95
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$12.95
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$13.99
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$12.95
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$12.95
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$13.99
X-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Rapala X-Rap Twitchin Mullet 2-1/2" Hot Pink [SXRTM06HP]
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Rapala X-Rap Twitchin Mullet 2-1/2" Hot Pink [SXRTM06HP]
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$12.95
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$12.95
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$13.99
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$12.95
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$13.99
X-Rap® Twitchin’ Mullet 2-1/2" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow Zebra [KSJ120UVCGZ]
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$15.95
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$15.95
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$18.99
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$15.95
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$15.95
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$18.99
Kensaki 120 Jig - 5.25" - 4.25oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Rapala X-Rap Saltwater 5-1/2" Electric Chicken [SXR14EC]
-4%
Rapala X-Rap Saltwater 5-1/2" Electric Chicken [SXR14EC]
Regular price
$19.95
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$19.95
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$20.99
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$19.95
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$19.95
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$20.99
X-Rap® Saltwater 5-1/2" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for....
Rapala X-Rap Twitchin Mullet 2-1/2" Purple Chartreuse [SXRTM06PRCH]
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$12.95
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$12.95
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$13.99
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$12.95
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$12.95
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$13.99
X-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse  The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming...
Rapala X-Rap Twitchin Mullet 2-1/2" Electric Chicken [SXRTM06EC]
Regular price
$12.95
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$12.95
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$13.99
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$12.95
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$12.95
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$13.99
X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Black/Purple [VSJ150BLKPRPL]
Regular price
$16.95
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$16.95
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$19.99
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$16.95
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$16.95
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$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz -  Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the...
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Green Sardine Zebra [KSJ120UVGSZ]
Regular price
$15.95
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$15.95
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$18.99
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$15.95
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$15.95
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$18.99
Kensaki 120 Jig - 5.25" - 4.25oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Silver [KSJ120UVSI]
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$15.95
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$15.95
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$18.99
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$15.95
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$15.95
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$18.99
Kensaki 120 Jig - 5.25" - 4.25oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]
Regular price
$25.95
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$25.95
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$29.99
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$25.95
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$29.99
Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Rapala X-Rap Magnum 15 Gold Green Mackerel [XRMAG15GGM]
-6%
Rapala X-Rap Magnum 15 Gold Green Mackerel [XRMAG15GGM]
Regular price
$22.95
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$22.95
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$24.49
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$22.95
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$22.95
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$24.49
X-Rap® Magnum® 15 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the...
Williamson Koika 200 Jig - 5" - 7oz - Aji [KKJ200AJI]
-10%
Williamson Koika 200 Jig - 5" - 7oz - Aji [KKJ200AJI]
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$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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Koika 200 Jig - 5" - 7oz - AjiKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal...
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Blue Mackerel [VSJ150BM]
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$16.95
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$16.95
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$19.99
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$16.95
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$16.95
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$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz -  Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Sardine [VSJ200SRD]
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$19.95
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$19.95
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$22.99
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$19.95
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$19.95
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$22.99
Vortex® Speed 200 Jig - 6.25" - 7oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the...
Williamson Koika 200 Jig - 5" - 7oz - Black Purple Blue [KKJ200BPB]
Regular price
$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
Koika 200 Jig - 5" - 7oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling...
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Sardine [VSJ150SRD]
Regular price
$16.95
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$16.95
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$19.99
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$16.95
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$16.95
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$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the...
Williamson Koika 200 Jig - 5" - 7oz - Blue Fusilier [KKJ200UVSB]
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$16.95
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$16.95
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$18.99
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$16.95
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$18.99
Koika 200 Jig - 5" - 7oz - Blue FusilierKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action,...
Williamson Koika 150 Jig - 4.5" - 5oz - Black Purple Blue [KKJ150BPB]
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$14.95
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$14.95
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$17.99
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$14.95
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$14.95
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$17.99
Koika 150 Jig - 4.5" - 5oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling...
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black Silver [VSJ200BLK]
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$19.95
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$19.95
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$22.99
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$19.95
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$19.95
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$22.99
Vortex® Speed 200 Jig - 6.25" - 7oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple [VSJ200BLKPRPL]
Regular price
$19.95
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$19.95
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$22.99
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$19.95
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$19.95
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$22.99
Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the...
Rapala X-Rap Saltwater 4-3/4" Purple Chartreuse [SXR12PRCH]
-10%
Rapala X-Rap Saltwater 4-3/4" Purple Chartreuse [SXR12PRCH]
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$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
X-Rap® Saltwater 4-3/4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for....
Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver [VSJ300BLK]
Regular price
$25.95
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$25.95
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$29.99
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$25.95
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$25.95
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$29.99
Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Williamson Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink Zebra [KSJ220SPZ]
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$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep....
Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Green Sardine Zebra [KSJ220UVGSZ]
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$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7.75oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver [KSJ220UVSI]
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$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7.75oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink Zebra [KSJ280SPZ]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep....
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra [KSJ280UVCGZ]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 170 Jig - 6" - 6oz - Silver Pink Zebra [KSJ170SPZ]
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$17.95
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$17.95
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$19.99
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$17.95
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$17.95
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$19.99
Kensaki 170 Jig - 6" - 6oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep....
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver [KSJ280UVSI]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 170 Jig - 6" - 6oz - UV Silver [KSJ170UVSI]
-10%
Williamson Kensaki 170 Jig - 6" - 6oz - UV Silver [KSJ170UVSI]
Regular price
$17.95
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$17.95
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$19.99
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$17.95
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$17.95
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$19.99
Kensaki 170 Jig - 6" - 6oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow Zebra [KSJ220UVCGZ]
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$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7.75oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra [KSJ170UVGSZ]
Regular price
$17.95
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$17.95
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$19.99
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$17.95
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$17.95
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$19.99
Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine Zebra [KSJ280UVGSZ]
Regular price
$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow Zebra [KSJ170UVCGZ]
Regular price
$17.95
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$17.95
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$19.99
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$17.95
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$17.95
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$19.99
Kensaki 170 Jig - 6" - 6oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Berkley Gulp! Paddleshad - 4" - Chartreuse [1545527]
-0%
Berkley Gulp! Paddleshad - 4" - Chartreuse [1545527]
Regular price
$7.95
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$7.95
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$7.99
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$7.95
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$7.95
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$7.99
Gulp!® Paddleshad - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...
Rapala X-Rap Magnum 30 Yellow Fusilier UV [XRMAG30YFU]
-6%
Rapala X-Rap Magnum 30 Yellow Fusilier UV [XRMAG30YFU]
Regular price
$27.95
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$27.95
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$29.99
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$27.95
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$27.95
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$29.99
X-Rap® Magnum® 30 Yellow Fusilier UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the...

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