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Hunting & Fishing - Hard & Soft Baits

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Rapala X-Rap Magnum 20 Gold Green Mackerel [XRMAG20GGM]
-0%
Rapala X-Rap Magnum 20 Gold Green Mackerel [XRMAG20GGM]
Regular price
$25.95
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$25.95
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$25.99
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$25.95
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$25.95
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$25.99
X-Rap® Magnum® 20 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the...
Rapala X-Rap Magnum 15 Redhead UV [XRMAG15RHU]
-2%
Rapala X-Rap Magnum 15 Redhead UV [XRMAG15RHU]
Regular price
$23.95
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$23.95
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$24.49
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$23.95
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$23.95
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$24.49
X-Rap® Magnum® 15 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10...
Rapala X-Rap Saltwater 4" Purple Chartreuse [SXR10PRCH]
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Rapala X-Rap Saltwater 4" Purple Chartreuse [SXR10PRCH]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Saltwater 4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for....
Berkley Stunna Hankie Pankie 112+1 1/2oz Jerk Bait [1550799]
-6%
Berkley Stunna Hankie Pankie 112+1 1/2oz Jerk Bait [1550799]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Hankie Pankie 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a...
Rapala X-Rap Magnum Stick 17 - HD Red Head UV [XRMAGST17HDRHU]
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$28.95
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$28.95
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$29.99
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$28.95
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$28.95
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$29.99
X-Rap® Magnum Stick 17 - HD Red Head UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far...
Rapala X-Rap Magnum 15 Redhead [XRMAG15RH]
-2%
Rapala X-Rap Magnum 15 Redhead [XRMAG15RH]
Regular price
$23.95
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$23.95
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$24.49
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$23.95
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$23.95
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$24.49
X-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to...
Berkley Gulp! Saltwater Swimming Mullet - 4" - Nuclear Chicken [1253786]
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$8.95
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$8.95
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$8.99
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$8.95
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$8.95
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$8.99
Gulp!® Saltwater Swimming Mullet - 4" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...
Berkley Stunna Perch 112M 1/2oz Jerk Bait [1550792]
-6%
Berkley Stunna Perch 112M 1/2oz Jerk Bait [1550792]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Perch 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow...
Berkley Stunna Black Gold 112+1 1/2oz Jerk Bait [1553537]
-6%
Berkley Stunna Black Gold 112+1 1/2oz Jerk Bait [1553537]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Black Gold 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a...
Berkley Stunna Stealth Shad 112+1 1/2oz Jerk Bait [1550805]
-6%
Berkley Stunna Stealth Shad 112+1 1/2oz Jerk Bait [1550805]
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$14.95
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$14.95
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$15.99
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$14.95
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Stunna Stealth Shad 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a...
Berkley Stunna Shad 112+1 1/2oz Jerk Bait [1550807]
-6%
Berkley Stunna Shad 112+1 1/2oz Jerk Bait [1550807]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Shad 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow...
Rapala X-Rap Twitchin Minnow 4" Purple Chartreuse [SXRT10PRCH]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Twitchin’ Minnow 4" Purple ChartreuseThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude...
Williamson Koika 150 Jig - 4.5" - 5oz - Aji [KKJ150AJI]
-16%
Williamson Koika 150 Jig - 4.5" - 5oz - Aji [KKJ150AJI]
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$14.95
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$14.95
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$17.99
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$14.95
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$14.95
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$17.99
Koika 150 Jig - 4.5" - 5oz - AjiKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal...
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - Silver Pink Zebra [KSJ120SPZ]
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$15.95
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$15.95
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$18.99
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$15.95
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$15.95
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$18.99
Kensaki 120 Jig - 5.25" - 4.25oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep....
Berkley Gulp! 6" Grub - Nuclear Chicken [1130761]
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Berkley Gulp! 6" Grub - Nuclear Chicken [1130761]
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$9.95
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$9.95
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$9.99
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$9.95
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$9.95
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$9.99
Gulp!® 6" Grub - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...
Rapala X-Rap Magnum 20 Sardine [XRMAG20BSRD]
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Rapala X-Rap Magnum 20 Sardine [XRMAG20BSRD]
Regular price
$25.95
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$25.95
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$25.99
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$25.95
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$25.95
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$25.99
X-Rap® Magnum® 20 SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to...
Berkley Stunna MF Tennessee Shad 112M 1/2oz Jerk Bait [1550790]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna MF Tennessee Shad 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers...
Berkley Stunna Black Gold 112M 1/2oz Jerk Bait [1553533]
-6%
Berkley Stunna Black Gold 112M 1/2oz Jerk Bait [1553533]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Black Gold 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a...
Berkley Stunna Northern Lights 112M 1/2oz Jerk Bait [1550791]
-6%
Berkley Stunna Northern Lights 112M 1/2oz Jerk Bait [1550791]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Northern Lights 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a...
Berkley Stunna Northern Lights 112+1 1/2oz Jerk Bait [1550801]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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$15.99
Stunna Northern Lights 112+1 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a...
Luhr-Jensen 20' Jet Driver - Silver Crush [5540-020-2502]
-8%
Luhr-Jensen 20' Jet Driver - Silver Crush [5540-020-2502]
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$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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$11.99
20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the...
Luhr-Jensen 3-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-000-2510]
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$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 20' Jet Driver - Metallic Blue Moon Jelly [5540-020-2503]
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$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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$11.99
20' Jet Driver - Metallic Blue Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-000-2511]
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$16.95
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$16.95
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$18.99
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$16.95
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$18.99
3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers...
Luhr-Jensen 30' Jet Driver - Blue UV Moon Jelly [5540-030-1507]
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$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly [5560-000-2509]
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$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 30' Jet Driver - Purple UV Moon Jelly [5540-030-1503]
Regular price
$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
-4%
Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
Regular price
$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed,...
Luhr-Jensen 30' Jet Driver - Clear UV Moon Jelly [5540-030-2501]
Regular price
$11.95
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$11.95
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$12.49
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$11.95
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$11.95
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$12.49
30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Luhr-Jensen 2-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-030-2510]
Regular price
$9.95
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$9.95
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$10.99
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$9.95
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$9.95
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$10.99
2-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 20' Jet Driver - Purple UV Moon Jelly [5540-020-1503]
Regular price
$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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$11.99
20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Black Silver [VSJ150BLK]
Regular price
$16.95
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$16.95
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$19.99
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$16.95
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$16.95
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$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]
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Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Twitchin’ Mullet 3-1/8" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Rapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken [SXRTM08EC]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Rapala X-Rap Twitchin Mullet 2-1/2" Hot Pink [SXRTM06HP]
-0%
Rapala X-Rap Twitchin Mullet 2-1/2" Hot Pink [SXRTM06HP]
Regular price
$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Twitchin’ Mullet 2-1/2" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Rapala X-Rap Twitchin Mullet 2-1/2" Purple Chartreuse [SXRTM06PRCH]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Twitchin’ Mullet 2-1/2" Purple Chartreuse  The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming...
Rapala X-Rap Twitchin Mullet 2-1/2" Electric Chicken [SXRTM06EC]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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$13.99
X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Green Sardine Zebra [KSJ120UVGSZ]
Regular price
$15.95
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$15.95
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$18.99
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$15.95
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$15.95
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$18.99
Kensaki 120 Jig - 5.25" - 4.25oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...
Williamson Kensaki 120 Jig - 5.25" - 4.25oz - UV Silver [KSJ120UVSI]
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$15.95
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$15.95
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$18.99
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$15.95
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$15.95
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$18.99
Kensaki 120 Jig - 5.25" - 4.25oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]
Regular price
$25.95
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$25.95
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$29.99
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$25.95
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$25.95
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$29.99
Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Rapala X-Rap Magnum 15 Gold Green Mackerel [XRMAG15GGM]
-2%
Rapala X-Rap Magnum 15 Gold Green Mackerel [XRMAG15GGM]
Regular price
$23.95
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$23.95
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$24.49
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$23.95
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$23.95
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$24.49
X-Rap® Magnum® 15 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the...
Williamson Koika 200 Jig - 5" - 7oz - Aji [KKJ200AJI]
-10%
Williamson Koika 200 Jig - 5" - 7oz - Aji [KKJ200AJI]
Regular price
$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
Koika 200 Jig - 5" - 7oz - AjiKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal...
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Blue Mackerel [VSJ150BM]
Regular price
$16.95
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$16.95
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$19.99
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$16.95
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$16.95
Regular price
$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz -  Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Sardine [VSJ200SRD]
Regular price
$19.95
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$19.95
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$22.99
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$19.95
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$19.95
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$22.99
Vortex® Speed 200 Jig - 6.25" - 7oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the...
Williamson Vortex Speed 150 Jig - 5.75" - 5oz - Sardine [VSJ150SRD]
Regular price
$16.95
Sale price
$16.95
Regular price
$19.99
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$16.95
Sale price
$16.95
Regular price
$19.99
Vortex® Speed 150 Jig - 5.75" - 5oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the...
Williamson Koika 200 Jig - 5" - 7oz - Blue Fusilier [KKJ200UVSB]
Regular price
$16.95
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$16.95
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$18.99
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$16.95
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$16.95
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$18.99
Koika 200 Jig - 5" - 7oz - Blue FusilierKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action,...
Williamson Koika 150 Jig - 4.5" - 5oz - Black Purple Blue [KKJ150BPB]
Regular price
$14.95
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$14.95
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$17.99
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$14.95
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$14.95
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$17.99
Koika 150 Jig - 4.5" - 5oz - Black Purple BlueKoika is asymmetric in design with center balancing to create the perfect fluttering or falling...
Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver [VSJ300BLK]
Regular price
$25.95
Sale price
$25.95
Regular price
$29.99
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$25.95
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$25.95
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$29.99
Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Williamson Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink Zebra [KSJ220SPZ]
Regular price
$17.95
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$17.95
Regular price
$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep....
Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Green Sardine Zebra [KSJ220UVGSZ]
Regular price
$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7.75oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...

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