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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy Floss [KSJX280CF]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue Lagoon [KSJX220BL]
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$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue Lagoon [KSJX280BL]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Blink [KSJX280SB]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The...
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Slushy [KSJX280SL]
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$18.95
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$18.95
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$21.99
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$18.95
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$18.95
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - SlushyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...
Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Spooky [KSJX280SP]
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$18.95
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$18.95
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$21.99
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$21.99
Kensaki 280 Jig - 7.25" - 9-7/8oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...
Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Slushy [KSJX220SL]
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$17.95
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$17.95
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$20.99
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$17.95
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$17.95
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$20.99
Kensaki 220 Jig - 6.75" - 7-3/4oz - SlushyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in...
Berkley Gulp! Saltwater Jerk Shad - 5" - Sweet N Sour Chicken [1140533]
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$8.95
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$8.95
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$8.99
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Gulp!® Saltwater Jerk Shad - 5" - Sweet N Sour ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more...
Berkley Gulp! Paddleshad - 4" - Pearl White [1545530]
-0%
Berkley Gulp! Paddleshad - 4" - Pearl White [1545530]
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$8.95
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$8.95
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Gulp!® Paddleshad - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...
Rapala X-Rap Long Cast 4-3/4" Hot Pink UV [SXRL12HPU]
-14%
Rapala X-Rap Long Cast 4-3/4" Hot Pink UV [SXRL12HPU]
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$17.95
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$17.95
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$20.99
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X-Rap® Long Cast 4-3/4" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to...
Rapala X-Rap Twitchin Mullet 3-1/8" Purple Chartreuse [SXRTM08PRCH]
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$13.95
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$13.95
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X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action....
Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Blue Mackerel [VSJ200BM]
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$19.95
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$19.95
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$22.99
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$19.95
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$22.99
Vortex® Speed 200 Jig - 6.25" - 7oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on...
Rapala X-Rap Magnum Xplode 170 - Wahoo UV [XRMAGXP170HWHU]
-3%
Rapala X-Rap Magnum Xplode 170 - Wahoo UV [XRMAGXP170HWHU]
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$29.95
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$29.95
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$30.99
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$29.95
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X-Rap® Magnum® Xplode 170 - Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum...
Rapala X-Rap Magnum 15 Glass Ghost [XRMAG15GGH]
-2%
Rapala X-Rap Magnum 15 Glass Ghost [XRMAG15GGH]
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$23.95
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$23.95
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$24.49
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X-Rap® Magnum® 15 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10...
Berkley Choppo Saltwater - 105mm - Bone [1547861]
-7%
Berkley Choppo Saltwater - 105mm - Bone [1547861]
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$12.95
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$12.95
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$13.99
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$12.95
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$12.95
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$13.99
Choppo Saltwater - 105mm - BoneWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive...
Luhr-Jensen 20' Jet Driver - Clear UV Moon Jelly [5540-020-2501]
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$10.95
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$10.95
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$11.99
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$10.95
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$10.95
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20' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Rapala X-Rap Magnum Xtreme 6-1/4" HD Durado [XRMAGXT160HDD]
-3%
Rapala X-Rap Magnum Xtreme 6-1/4" HD Durado [XRMAGXT160HDD]
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$25.95
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$25.95
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$26.99
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X-Rap® Magnum® Xtreme 6-1/4" HD DuradoThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger...
Rapala X-Rap Magnum Stick 17 - HD Hot Pink UV [XRMAGST17HDHPU]
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$28.95
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$28.95
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$29.99
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$28.95
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X-Rap® Magnum Stick 17 - HD Hot Pink UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far...
Rapala X-Rap Magnum 30 Gold Green Mackerel [XRMAG30GGM]
-3%
Rapala X-Rap Magnum 30 Gold Green Mackerel [XRMAG30GGM]
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$28.95
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$28.95
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$28.95
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X-Rap® Magnum® 30 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the...
Rapala X-Rap Magnum 20 Glass Ghost [XRMAG20GGH]
-0%
Rapala X-Rap Magnum 20 Glass Ghost [XRMAG20GGH]
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$25.95
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X-Rap® Magnum® 20 Glass GhostThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10...
Berkley Gulp! Saltwater Ghost Shrimp - 3" - Red Belly Shrimp [1189207]
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$8.95
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$8.95
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Gulp!® Saltwater Ghost Shrimp - 3" - Red Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish!...
Berkley Gulp! Saltwater Shrimp - 3" - Pearl White [1109387]
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Berkley Gulp! Saltwater Shrimp - 3" - Pearl White [1109387]
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$8.95
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$8.95
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Gulp!® Saltwater Shrimp - 3" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...
Berkley Gulp! Saltwater Shrimp - 3" - Root Beer Gold/Chartreuse [1240007]
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$8.95
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$8.95
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$8.99
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Gulp!® Saltwater Shrimp - 3" - Root Beer Gold/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...
Berkley Gulp! Saltwater Mantis Shrimp - 3" - New Penny [1278775]
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$8.95
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$8.95
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Gulp!® Saltwater Mantis Shrimp - 3" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...
Berkley Gulp! Saltwater Shrimp - 3" - Chartreuse [1509645]
-0%
Berkley Gulp! Saltwater Shrimp - 3" - Chartreuse [1509645]
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$8.95
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Gulp!® Saltwater Shrimp - 3" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...
Berkley Gulp! Alive! Saltwater Shrimp - 4" - Pearl White [1130337]
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$20.95
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Gulp! Alive!® Saltwater Shrimp - 4" - Pearl WhiteGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in...
Berkley Stunna Bronzeback 112M 1/2oz Jerk Bait [1553535]
-6%
Berkley Stunna Bronzeback 112M 1/2oz Jerk Bait [1553535]
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$14.95
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$14.95
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$15.99
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$14.95
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$14.95
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Stunna Bronzeback 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow...
Rapala X-Rap Magnum Xplode 130 - Mullet [XRMAGXP130MU]
-4%
Rapala X-Rap Magnum Xplode 130 - Mullet [XRMAGXP130MU]
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$22.95
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$22.95
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$23.99
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$22.95
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X-Rap® Magnum® Xplode 130 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level...
Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]
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$29.95
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$29.95
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$30.99
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$29.95
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$29.95
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$30.99
X-Rap® Magnum® Xplode 170 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's...
Luhr-Jensen 4-1/8" Dipsy Diver - Silver/Silver Bottom Crush [5560-001-2508]
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$18.95
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$18.95
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$20.99
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$18.95
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$20.99
4-1/8" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers....
Luhr-Jensen 2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-030-2511]
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$9.95
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$9.95
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$10.99
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$9.95
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$10.99
2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers...
Berkley PowerBait Pre-Rigged Atomic Teaser 1/32oz - Pink Lady [1131252]
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$5.95
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$5.95
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$5.99
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$5.95
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$5.99
PowerBait® Pre-Rigged Atomic Teaser 1/32oz - Pink LadyBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting...
Berkley HighJacker Saltwater Pro Pack Kit - 100 [1563399]
-16%
Berkley HighJacker Saltwater Pro Pack Kit - 100 [1563399]
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$24.99
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$24.99
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$29.99
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HighJacker Saltwater Pro Pack Kit - 100Berkley® combined the best-performing Berkley® HighJackers in a convenient 3-lure pro pack. This saltwater lure has been refined to...
Berkley Fusion19 Swimbait Jighead - 5/0L - 3/4oz - Red [1504472]
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$6.95
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$6.95
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$8.99
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$6.95
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$6.95
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Fusion19â„¢ Swimbait Jighead - 5/0L - 3/4oz - RedBerkley Fusion19â„¢ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head...
Berkley Fusion19 Swimbait Jighead - 4/0 - 1/4oz - Red [1504432]
-25%
Berkley Fusion19 Swimbait Jighead - 4/0 - 1/4oz - Red [1504432]
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$5.95
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$5.95
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$7.99
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$5.95
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$5.95
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$7.99
Fusion19â„¢ Swimbait Jighead - 4/0 - 1/4oz - RedBerkley Fusion19â„¢ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head...
Berkley Gulp! Saltwater Grub - 5" - Sardine [1509683]
-0%
Berkley Gulp! Saltwater Grub - 5" - Sardine [1509683]
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$8.95
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$8.95
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$8.99
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$8.95
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Gulp!® Saltwater Grub - 5" - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...
Berkley Gulp! 6" Grub - Fire Tiger [1509698]
-0%
Berkley Gulp! 6" Grub - Fire Tiger [1509698]
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$9.95
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$9.95
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Gulp!® 6" Grub - Fire TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...
Berkley Gulp! Saltwater Jerkshad - 4" - Pearl White/Pink [1520450]
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$8.95
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$8.95
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$8.99
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$8.95
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$8.95
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$8.99
Gulp!® Saltwater Jerkshad - 4" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...
Luhr-Jensen 4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly [5560-001-2509]
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$18.95
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$18.95
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$20.99
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$18.95
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$18.95
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$20.99
4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Luhr-Jensen 40' Jet Driver - Metallic Blue Moon Jelly [5540-040-2503]
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$11.95
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$11.95
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$13.49
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$11.95
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$11.95
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$13.49
40' Jet Driver - Metallic Blue Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...
Rapala X-Rap Saltwater 3-1/8" Purple Chartreuse [SXR08PRCH]
-0%
Rapala X-Rap Saltwater 3-1/8" Purple Chartreuse [SXR08PRCH]
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$13.95
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$13.95
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$13.99
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$13.95
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$13.95
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X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for....
Rapala X-Rap Magnum Xtreme 6-1/4" HD Blue Sardine [XRMAGXT160HDBSRD]
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$25.95
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$25.95
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$26.99
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$25.95
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X-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and...
Berkley Gulp! Saltwater Grub - 5" - Pink Shine [1436827]
-0%
Berkley Gulp! Saltwater Grub - 5" - Pink Shine [1436827]
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$8.95
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$8.95
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Gulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...
Berkley Gulp! Saltwater Swimming Mullet - 4" - Green Prawn [1205432]
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$8.95
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$8.95
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Gulp!® Saltwater Swimming Mullet - 4" - Green PrawnThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley...
Rapala X-Rap Magnum 15 Bonito [XRMAG15BTO]
-2%
Rapala X-Rap Magnum 15 Bonito [XRMAG15BTO]
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$23.95
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$23.95
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$24.49
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$23.95
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$23.95
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$24.49
X-Rap® Magnum® 15 BonitoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to...
Luhr-Jensen 4-1/8" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-001-2506]
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$18.95
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$18.95
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$20.99
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$18.95
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$18.95
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$20.99
4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and...
Rapala X-Rap Magnum 20 Yellowfin Tuna [XRMAG20YFT]
-0%
Rapala X-Rap Magnum 20 Yellowfin Tuna [XRMAG20YFT]
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$25.95
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$25.95
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$25.99
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X-Rap® Magnum® 20 Yellowfin TunaThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10...
Rapala X-Rap Magnum 15 Purple Mackerel [XRMAG15PM]
-2%
Rapala X-Rap Magnum 15 Purple Mackerel [XRMAG15PM]
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$23.95
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$23.95
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$24.49
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$23.95
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$23.95
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$24.49
X-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10...
Luhr-Jensen 4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-001-2507]
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$18.95
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$18.95
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$20.99
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$18.95
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$18.95
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$20.99
4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers...
Luhr-Jensen 4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-001-2511]
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$18.95
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$18.95
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$20.99
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$18.95
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$18.95
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$20.99
4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers...

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